Annie Appleby, founder and licensor of YogaForce, announced today that YogaForce will be participating in a few eBay Celebrity Auctions to benefit the Skin Cancer Foundation starting May 1, 2007.

"We are happy to be working with Sony Pictures and to benefit The Skin Cancer Foundation at the same time. And obviously, we are very grateful to Tobey Maguire and Jennifer Garner for their support of this great cause. May is Skin Cancer Awareness Month and it also marks the much anticipated theatrical release of Spider Man 3 and the DVD release of Catch and Release. Skin cancer rates are rising instead of falling. Of the 1.3 million new cases more than 59,000 will be diagnosed as melanoma- the third most common form of cancer in women between the ages of 20 and 39. I am a survivor, and I was lucky that my melanoma was caught in time. I want more people to be aware that a weird freckle can potentially kill, if left untreated."

Appleby has developed a patented YogaForce A-Line Mat that can be found in high end stores worldwide. All proceeds from the signed mats will go to The Skin Cancer Foundation in New York City.

Made from durable, recycled PVC, the patented YogaForce A-line Mat is sturdy and will not end up in landfills like so many non PVC mats that fall apart and need to be replaced. YogaForce is made to last. People only need one yoga mat and this is it. YogaForce has a patented alignment system and a built-in carry strap, so there is no need to fuss with a bag.

"The YogaForce A-Line Mat is designed to be wider at the top where your shoulders are so it allows for more space to maneuver in a crowded class," Appleby said from her home in the San Francisco Bay Area where she currently teaches yoga. She went on to say that "the new YogaForce F2 Line is green and has SPF sun protection. We make our clothing with soy, bamboo, wild silk and organic cotton. We also use recycled polyester so our fabrics will last. After all, YogaForce is a high performance Line. We are pleased that as summer is fast approaching, these auctions will help spark even greater awareness of the need to use sun protection. Maybe we can even turn a few people on to trying yoga." Appleby is now exploring new licensing opportunities for her 12 year old brand.

Los Angeles, CA (PRWEB) April 26, 2007

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